Or is your advertising just keeping your agency in business?
Great advertising and OK advertising have one thing in common: there’s no difference in cost.
So why pay for OK when you can get great for the same price?
Let me show you the gap between great and OK in three simple steps. First, let me look at any advertising campaign you’re running. Then, give me a week to come up with another one. And then, compare.
After 30 years in the business, I actually know how to grab, sell, charm and move people -- no matter what the product or service. This knowledge sits where it counts: deep in my bones.
One example: my work for Absolut Vodka (you’ll see some samples soon). It took the brand from nowhere to #1 in four years. Today the campaign is still running after 20 years. Can you think of any other campaign -- ever -- that’s done this?
That’s the difference between great and OK. Between Evertising and Advertising. The difference you get from using me, a seasoned old salt who can make your advertising appetizing again.
Let’s face it, there are no more than a hundred creatives in the U.S. with the talent to cook up a great campaign. So why not hire one of them in person? Contact me at everteden@earthlink.net or 212-673-6386 if you feel any sudden pangs of hunger.
Meanwhile, take a look at my ads. You’ll see ten short paragraphs interwoven between them – the story of my life in advertising. By all means, skip the story and just look at the pictures. Then ask yourself: if this is Evertising, shouldn’t I get myself a taste?
