THE MOST MAVERICK MENTOR.
A maverick, Alan Bunton fired any client who rejected our ads; he believed that much in what we did. He pre-timed our work days: you got two hours to write a radio spot, two days for a campaign, and if you couldn’t do it brilliantly in that time, he fired you, too. I learned how to make money from creativity: you can discipline it to be incredibly productive. In five years we became the biggest agency in the land. Alan Bunton was my #1 mentor. I still live by his battle cries: “Creative is king” and “Bullshit baffles brains” (the right approach always sells).
