“EVERT, I'LL MAKE YOU A STAR.” - Jay Chiat.
At Chiat/Day NY, my energy galvanized the agency to the point that Jay Chiat quipped we were doing “Evertising.” My #2 mentor said, “I’ll make you a star.” But when I asked him for more money, he started yelling. So did I. Our yelling duel resulted in termination. The mistake of my career? Hey, each of us has to calculate the price of our own success. Meanwhile my work won the Holland America Cruise business, and the Effie for best campaign by measurable results.
